Research Paper Rough Draft

On April 16th, 2009 I turned nine. Just two months later, The Lonely Island posted “I’m On A Boat” after having been well established as a popular YouTube sensation for four years. Shortly after they posted it, my 15 year old brother decided it was a good thing for his nine year old sister to see. The video was filled with constant pauses as he had to continuously try to explain the references to me (do you know who T-Pain is? Have you heard of Poseidon?). Despite all this, I still found myself laughing and enjoying the music. As the years went by, I continued to discover more music within the parody genre and enjoyed it more and more as I began to understand the subtle cultural references and jokes as I matured. 

YouTube has contributed to the rise and legitimization of both the genre as a whole and individual artists within the genre. It has allowed artists with a unique sense of humor to reach a broader audience than ever before. In addition, it has allowed their music to remain relevant and accessible even years after being first published. These factors contribute to why YouTube has transformed parody music into a legitimate and popular form of musical expression. I want to focus on three main artists that I feel do a good job of embodying the range of comedy music. They are similar in that they all write original music rather than changing the lyrics to someone else’s song, but they are different in that they cover a range of musical styles and themes. I will be focusing on The Lonely Island (Akiva Schaffer, Andy Samberg, and Jorma Taccone), Lil Dicky (Dave Burd), and Tiny Meat Gang (Cody Ko and Noel Miller).

The Lonely Island has been the main inspiration and focus of my research. They began posting videos to the internet in 2000. By the time YouTube was created in 2005, they had already been hired by SNL but were struggling to get sketches to air. They ended up recording cheaply made parody music. The videos found their way onto YouTube, and quickly went viral. The Lonely Island would not have had such a successful career if it weren’t for the timing of creating content for SNL at the same time YouTube was created and becoming popularized. Schaffer, one of the three members of The Lonely Island, is quoted as saying “We had two things happening at once. First, we had a national TV show broadcasting our video, but we also had that moment in technology when anyone could stream it, so it could have that second life online. It wasn’t just for early adopters or college kids with fast connections. Now it was for, like, my mom.” YouTube gave The Lonely Island the platform they needed to spread their style of comedy to a much broader audience. Before YouTube, they would have been limited to just fans of SNL. While the show is popular and garnered a large audience, YouTube still provides the possibility for more views and diversity, especially after a video goes viral. Now potential viewers could see it in their homepage and trending and decide to watch it, even if they never would have considered watching an SNL short otherwise. 

YouTube also offers a longevity that ordinary TV or even posting to a pre-YouTube internet did. Even 14 years after the posting of their first video, fans can go back and watch The Lonely Island video for their favorite songs, and can continue sharing them with others. YouTube gave the band the opportunity to create a fanbase, but it also allows them to keep it by keeping their videos in the same place for an indefinite amount of time. This allows them to have continued success and fame after SNL, because whenever the group does something new fans can look back at their old content and get excited about what’s next. In other words, YouTube serves as a form of marketing for the band (if you liked I’m On A Boat you’ll love what we’re about to release next!)

Personal Essay (Revised)

I have an older brother who is six and a half years older than me. This resulted in me consuming a lot of content that wasn’t quite “age appropriate” for a five/six year old. YouTube had just started becoming popular, and his favorite hobby was to show me everything from music videos to stand-up comedy sets. This developed into him having me recite what he showed me to see how much I could remember. Much of the material was content that I shouldn’t have been watching, let alone repeating. Overtime, this developed into him showing me any video he found interesting, funny, or worthy of sharing in any way. One of these videos happened to be “I’m on a Boat,” one of the early songs produced by The Lonely Island for SNL.

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I’m On A Boat: https://www.youtube.com/watch?v=avaSdC0QOUM

Akiva Schaffer, Andy Samberg, and Jorma Taccone of The Lonely Island went on to create and star in their own movies as well as help produce other movies. In addition, Samberg became one of the most recognizable faces in the comedy industry as the star of Brooklyn 99, several movies including Hot Rod and Grown Ups 2, and even hosted the Emmy’s in 2015. I think their rise from being three friends posting low quality parody videos to the internet (before YouTube even existed) to eventually being a core part of SNL and moving on to create movies and hosting their own concert tour is incredibly interesting, and I credit YouTube with having a big part in their success. Since its creation in 2005, YouTube has become the premiere platform for spreading viral videos and internet trends. The Lonely Island is known to be one of the first groups to gain popularity by posting videos on the Internet (they began posting in 2000). They later joined SNL in 2005, where they created “Lazy Sunday.” The night after it aired, it was posted to YouTube and quickly exploded to become viral overnight. It is credited with being one of the first viral videos on YouTube. The success seen on YouTube encouraged Lorne Michaels to give the three members free reign over the digital shorts they created, which resulted in a plethora of content that continued to be spread online. Schaffer is quoted as saying, “We had two things happening at once. First, we had a national TV show broadcasting our video, but we also had that moment in technology when anyone could stream it, so it could have that second life online. It wasn’t just for early adopters or college kids with fast connections. Now it was for, like, my mom.”

“Lazy Sunday” The Lonely Islands second SNL sketch, and one of YouTube’s first viral videos.

In my opinion, YouTube gave rise to not only the popularity of The Lonely Island, but it ushered in a new age of SNL and digital comedy as a whole. Instead of having to catch the live-aired show at a very specific time of night once a week (Saturdays 11:30 PM- 1 AM) fans could now watch, and re-watch the skits online whenever they wanted. YouTube exposed the comedy of SNL and other shows to a new and broader audience while also cementing their skits as permanent and constantly available. This accessibility greatly contributes to the longevity and recognizability of The Lonely Island because fans have had the ability to circulate and re-watch their content 14 years after its initial creation. The combination of expanding their viewers and fan base while finding a way to remain relevant is why YouTube played such a vital role in the legitimacy of the genre of parody music. With the genre becoming so well known with such a large following, artists continued to create music and others began to get into the genre to imitate the style and gain a following for themselves. Throughout the years, bands such as The Lonely Island used their popularity and their experience to create legitimate music. In 2009, the band created their first studio album with professional equipment, which contributed greatly to the sound quality. If they wouldn’t have garnered such positive feedback and such a large online audience, they wouldn’t have had the means to improve their sound quality. So, without YouTube, parody music would not have been as high quality, legitimate, or widespread as it is today.

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TurtleNeck and Chain, Second studio album: https://www.youtube.com/watch?v=Ed9XSu5EXxY

The story of how The Lonely Island started is another reason why YouTube played a large portion in their success. It was no secret that the group recorded their early songs for cheap on their laptops and recorded and edited their own accompanying video. Even with the backing of SNL, the shorts they made were made independently and for cheap. Despite this, the videos blew up and gained the group fame and future employment that lasts to this day. This kind of success that was achieved without professional equipment or training is encouraging to others that want to achieve similar success. YouTube became a platform for individuals to showcase their talents and their comedy. The Lonely Island became so popular because they were trailblazers in that they were on the platform within the first year of its creation, the fact that they got in on YouTube early helped them, because they did not have nearly as much competition as exists today. Despite this, stars continue to come out of YouTube nearly 15 years later. For example, Cody Ko and Noel Miller made songs that were posted exclusively to YouTube. At first, it was mocking other YouTubers such as Jake Paul, but it became clear that they had a talent for music making. Two short years later, their music is on Spotify and they recently signed a record deal with Arista Records.

Similarly, Lil Dicky (Dave Burd) recorded a mixtape on his laptop while working a day job at an advertising agency. He began posting his songs, with accompanying videos, on YouTube until “Ex-Boyfriend” gained over a million views overnight. He initially used his comedic style of rapping to break into a career in TV/Film comedy writing/acting but after realizing his talent and passion for rapping, he has continued to produce comedic raps that have increased in quality throughout the years.

Lil Dicky’s “Ex Boyfriend”

After my first experience with The Lonely Island I quickly became a big fan of their music and watched many of their other popular videos. As I got older I continued to develop an interest in comedy in multiple forms and my interest in this style of musical parody only grew to be more passionate. I started to listen to the music on Spotify completely unironically, and began to notice and admire the quality of the beats, lyrics, and overall music production more and more. 

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Lonely Island with Akon

During my senior year of high school, my friends showed me the film Popstar: Never Stop Never Stopping, created by Samberg, Schaffer, and Taccone. The film is a parody of Justin Bieber and other similar artists, and in addition to the film, the three created an entire album of songs to go along with it. Some are performed in the movie, but some are just additional parody songs they released with the movie soundtrack. For my final season of varsity softball during high school, I chose “I’m So Humble” from the film soundtrack to be my walkup song. I had a history of choosing unorthodox songs to walk up to, and this was no exception. The song was funny, but the beat and style of the music also made it seem like a fitting song to get me prepared and pumped up to bat against the opposing pitcher. In addition, I was also (affectionately) made fun of by my teammates for being arrogant (a label I would often jokingly play into). The song plays on individuals who find a way to humbly brag, so I felt it would be a fitting anthem to use as my walkup song. 

Image result for popstar never stop never stopping
Popstar Movie/I’m So Humble: https://www.youtube.com/watch?v=XzbAEHdy8oU

Finally, my long time journey of being a fan of The Lonely Island led me to The Fox in downtown Detroit where they were performing live for their first ever concert tour. The Fox is a historic venue in Detroit that, in the past year alone, has hosted big name artists such as Sara Bareilles and Mariah Carey. The absurdity was not lost on me as I walked into the theater and saw that a band that sings about hating the Mona Lisa and wearing turtlenecks had all the same elements of the other “legitimate artists” that performed there before them. First I noticed that the theater was entirely packed. As soon as I walked in the door I was pushed against a crowd of people and I had to move inch by inch through the theater. Next I noticed the merch, as the first thing I usually do at a concert is buy a shirt or other object as a memory to the performer I came to see. Not only did they have a wide variety of shirts, hats, and other merch that generally referenced their most popular songs, but many items sold out before the show even started. In addition, as I looked around at the crowd, I noticed a large portion of the fans were dressed in custom costumes in tribute to their favorite songs from the band. All of these aspects made me realize how popular The Lonely Island is, even nine years after they left SNL. This popularity for a parody band seems absurd, and is one of the reasons I am interested in studying how they were able to achieve their long time popularity. 

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The Lonely Island Concert

In more recent memory, I discovered artists such as Lil Dicky as well as Cody Ko and Noel Miller. Lil Dicky is probably the most prevalent example of how parody rap has made its way into mainstream culture. His songs blur the line between traditional rap and parody even more than The Lonely Island’s songs do. I was first introduced to him once again, by my brother. He had showed me the music video for “Freaky Friday” and after that I began to explore more of his songs on YouTube and listen to them on Spotify until I had the lyrics memorized just like I do for The Lonely Island’s songs. 

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$ave Dat Money: https://www.youtube.com/watch?v=yvHYWD29ZNY

I discovered Cody Ko and Noel Miller’s band (Tiny Meat Gang, or TMG for short) because I was told by my friends that I would enjoy the YouTube videos they make together. The content of their YouTube videos basically consists of them sitting down and watching strange or “cringy” videos and reacting to them, in a series they call “That’s Cringe.” From this I was led to their music videos and learned that they were able to combine their comedic skills with musical talent to create extremely appealing songs and music videos. The beats and the quality of the songs are good, making it enjoyable to listen to. Similarly to Lil Dicky, one could easily miss the absurdity of the content if they weren’t paying attention to the lyrics and were simply enjoying the music instead. 

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Walk Man: https://www.youtube.com/watch?v=QqBzotBqV4g

I’ve noticed two common themes with all these artists, in particular The Lonely Island and Lil Dicky. The first being that they often create songs that feature successful, mainstream artists. The Lonely Island boast big name artists such as T-Pain, Adam Levine, Rhianna, and Michael Bolton singing about objectively silly things such as being obsessed with the Pirates of the Carribean movies. Lil Dicky’s most popular song features Chris Brown singing about switching bodies with Lil Dicky, and he also has songs that feature Snoop Dogg, T-Pain, and Brandon Urie of Panic at the Disco. Even TMG, the least well known of the three, recently made a song with singer/songwriter Blackbear. Another pattern I’ve noticed is that almost all of my friends have heard at least one song by these artists, and the large majority of my friends even consider themselves fans.

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Freaky Friday: https://www.youtube.com/watch?v=aZla1ttZHaw
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Lonely Island and T-Pain

This past summer I was on a roadtrip with three of my friends, and a large portion of the car ride consisted of The Lonely Island and TMG. Our conversations often lead to quoting the songs and videos, and many people expressed jealousy when I was able to attend The Lonely Island concert. These two aspects point to this type of music and these artists being more popular than someone unfamiliar with the genre might initially suspect. On the surface it seems like a niche sub-genre for comedy fans or fans of a certain YouTuber/TV show that listen to the music just to support a celebrity they are a fan of. But the willingness of well known and well established celebrities to participate in the songs that make them sing about funny and/or embarrassing things, as well as the popularity among consumers, show how prevalent and popular the genre is. It is clear that YouTube has played a large part in the rise of this genre, and the prevalence of the music among celebrities and the general listeners makes me want to study exactly how the genre has transformed from a low quality form of humor that only comedy fans listened to, into a widely listened to and legitimate form of musical expression. 

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Tiny Meat Gang’s “Short Kings Anthem”: https://www.youtube.com/watch?v=zqIzIkJbvq8

Creative Project Rough Draft

For my creative project, I have decided to create my own parody song and video in a similar style to the music I enjoy from The Lonely Island as well as Tiny Meat Gang (Cody Ko and Noel Miller). Doing this serves a few purposes, one being it is a good representation of my topic and research and while I was thinking of what to do for my project, it seemed like the most obvious and relevant choice. In addition, it is making me realize how difficult making one of these songs/videos is, and is giving me a new appreciation for the quality of content within the genre. After soliciting help from one of my friends and trying to write a song I realized how hard writing lyrics truly is. In addition, I couldn’t get past the feeling that what I was doing was incredibly cringey and embarrassing. After a lot of writing and rewriting, I finally have developed a script for a song that I am relatively happy with. It is still cringey, but I think it embraces that.

Below, I have attached the script for my song that I will record within the next week. After that I will begin filming the music video to accompany the song. The song only lasts about 1 minute so I think my workload is manageable. Also attached below is a screenshot of the video editing I have started already. I haven’t filmed any of my own stuff, but I plan to include bits from professional parody music videos, so I have begun the process of putting them into Premiere Pro and assembling them how I want. I’ve attached the links to the videos I want to include as well. *Warning: there is some “vulgar” language in here.

You’ve heard of lonely island

You listened to tiny meat gang

Now get ready for…

Idk whatever this is

*beat*

*beat*

“We’re so sorry”

We were gonna rap about college drinking

But that shit was just too cringe

Making a rap is harder than I realized

We can’t make beats

We can’t write lyrics

And we have absolutely no rhythm 

She didn’t even wanna be in this

She just has to be cuz i agreed to be in her gender studies project

Alright

Lets go

I’ve been working hard all semester

Wish I could’ve made this shit better

Tell me why i gotta get this 94 

Just to get an A when i walk out that door

I’ve been groveling all semester

From August to December 

Man This shits kinda wack 

Searching for things that rhymes with microcelebrity

Devilishly

Destiny

Ebony

Emily

Enemy

Selfishly

Remedy

All that SHIts JUST a technicality 

This ain’t even my project bro

Alright alright calm down we’re almost done

Just hit em with the hook 

Shes just wants a fucking a 

Please give her an a 

She just wants a fucking a (aye)

Please give her an a

please …

https://www.youtube.com/watch?v=oZNoV3vNLT4

https://www.youtube.com/watch?v=zqIzIkJbvq8

https://www.youtube.com/watch?v=lQlIhraqL7o

https://www.youtube.com/watch?v=QqBzotBqV4g

https://www.youtube.com/results?search_query=Im+on+a+boat

Creative Project Proposal

For my creative project I plan on creating my own parody song. I feel that this is not only the most fun and entertaining choice for a creative project, but it is the best way to fully appreciate the difficulty in creating these types of songs and making them sound good to add to the legitimacy of the genre. I plan on imitating the style of The Lonely Island and/or Tiny Meat Gang because they are the groups that I most enjoy within this genre of music. In addition, I plan to base my song off of their music because both of them started as amateurs and created songs on their laptops with minimal professional equipment and I am in the same position as they were. In addition, the reason I am imitating their style rather than that of Lil Dicky is that I feel as if Lil Dicky has more skill in rapping and music making. This is not to say that The Lonely Island or Tiny Meat Gang’s songs aren’t quality and enjoyable to listen to, but neither of them claims to be professional level rappers (which is part of the reason the songs are so humorous and entertaining).

The topic that I plan on making the song about is underage drinking in college. In order to complete this project, I will likely use a free beat found online and write lyrics to go along with it. After I write the lyrics, I will record the audio, most likely in the Student Production Studio as I don’t have access to my own audio recording equipment. Finally, I will choose locations and shoot video to go along with the music. After all this is complete, I will edit it together to make it appear as close to a legitimate music video as possible. I plan on writing the script this upcoming week (10/28) and begin recording the music and filming the following weekend. I will then consistently work on the editing process throughout the remainder of the semester. I already have one friend who has agreed to appear in the video and also have an accompanying verse in the song. While I am aware that this project will be difficult to complete, and even more difficult to make it sound good, I am excited about exploring the genre that I have been a fan of for so long. I think that by starting early and by having the help of my friends that have agreed to be featured in the video, I will be able to make a finished product that is, at the very least, enjoyable to watch.

Annotated Bibliography

Sanders, Charles J, and Steven R Gordon. “Stranger in Parodies: Weird Al and the Law of Musical Satire.” Fordham Intellectual Property, Media and Entertainment Law Journal, vol. 1, no. 1, ser. 3, 1990. 3, https://ir.lawnet.fordham.edu/iplj/vol1/iss1/3.

This source highlights a lot of the court cases, including Supreme Court cases, that defined the boundaries for parody music. It explains the difficult obligation of the courts to protect the rights of the artists who create original music that may be parodied, while also protecting the free speech rights of the parody artists. The source highlights the music and legality of many artists throughout the 20th century, including Weird Al who is arguably the most recognizable and long-lasting figure in parody music.

Parody and parody music have been around in several forms for several decades. Even though I am focused on the effect YouTube has had on the genre in recent years, this source is important because it focuses on the legal battles that many early parody artists faced. Most listeners, and many parody artists, in today’s world don’t stop to consider the legality of the music, and this is in large part because of the guidelines set to protect parody artists in the earlier days of the genre. I believe this to be an important element to consider while focusing on modern parody music and groups. In addition, this source focuses a lot on Weird Al, who became popular before the internet as well as very early in the internet age and was able to stay relevant into today’s culture. I plan on focusing a lot on how The Lonely Island shaped comedy and how YouTube impacted their success, but I think it is important to note that Weird Al was one of their predecessors and the similarities and differences between the two.

Boxman-Shabtai, Lillian. “The Practice of Parodying: YouTube as a Hybrid Field of Cultural Production.” Sage Journals, vol. 41, 27 Apr. 2018, pp. 3–20., journals.sagepub.com/doi/full/10.1177/0163443718772180.

This source describes the method and procedure for a study and interview with 22 artists who create parody music that they post to YouTube. The results focus a lot on the participatory culture of YouTube as well as the blurring of the line between amateur and professional content. It explains that all the YouTubers interviewed are amateurs in that they aren’t employed by a large production company, however amateur videos often feature professional level quality. The author also splits the motivations of the YouTubers into two groups; strategic parodists and passionate parodists. Those who make their videos to advance their careers in the film or production industry vs. those who make content primarily out of passion.

This is relevant to my project because it highlights the importance of YouTube, which is the most important element of my research project. It does this while relating it back to parody content creators, which is the same connection I plan on making with my project. Overall, it is an extremely helpful source because the content is very similar to the direction I wanted my project to go, and it offers helpful insight into why YouTube and parody music go hand-in-hand.

Ballard, Tom. “YouTube Video Parodies and the Video Ideograph.” Rocky Mountain Review, vol. 70, no. 1, 2016, pp. 10–22., http://www.jstor.org/stable/24898564.

This source defines ideography and video ideography while giving examples of what would and would not qualify under the given definition. It explains that a video needs to imitate the form of the original video as well as be recognizable as imitating the original video to be considered a video ideography as well as a parody. It then goes into further detail about what makes a parody effective, mainly the presence of ethos and recognizability. As an example, it references Weird Al’s song Fat as a very obvious parody of Michael Jackson’s Bad. It then goes into why YouTube is the ideal platform to create and spread video ideographs. The articles explain that YouTube is a good platform because it caters to audience participation and amateur video makers, who make videos in reference to popular original videos and gain popularity by piggybacking off the popularity of previously made videos. In other words, it is a good medium for amateurs and everyday people to gain popularity off of already existing content.        

Similarly to the source that interviewed the parody YouTubers, this source is relevant and important to my project because it discusses the elements that make YouTube useful in making parody a popular musical genre. It focuses a lot on user participation and the ability of anyone to create and enjoy content for free, which is the aspect that I plan on exploring and highlighting in my project. In addition, the definitions for parody and ideography given in the article are helpful in identifying and examining the music from the artists I plan on highlighting in my project (The Lonely Island, Lil Dicky, Tiny Meat Gang).

Fox, Jesse David. “How The Lonely Island Changed the Internet, Comedy, and Internet Comedy.” Vulture, Vulture, 8 Feb. 2019, http://www.vulture.com/2016/05/lonely-island-changed-the-internet-comedy.html.

This article focuses on how The Lonely Island was able to use YouTube to change the course of comedy and what kind of comedy was produced/viewed as popular on YouTube and the internet. The article describes that although there were people making comedy on the internet before The Lonely Island, the trio was able to “make it work for a mass audience.” The article also focuses on their unlikely rise to SNL and how they were out of place in a cast dominated by improv comedy trained actors. Finally, the article discusses the legacy left by Lonely Island style comedy including similarities in rapper Lil Dicky and sketch shows Key and Peele, Kroll Show, and Inside Amy Schumer.

This is relevant to my research because The Lonely Island is going to be the main group I focus on in my project. This article solidifies that choice because it explains how they gave rise to other parody groups as well as sketch groups. It is also helpful to see the analysis of the author on why they became so popular and how the timing and user-oriented aspects of YouTube helped them turn niche and “weird” comedy into a global sensation.

Network, Under 30. “Why YouTube Stars Influence Millennials More Than Traditional Celebrities.” Forbes, Forbes Magazine, 20 June 2017, http://www.forbes.com/sites/under30network/2017/06/20/why-youtube-stars-influence-millennials-more-than-traditional-celebrities/.

This article highlights the shift from “traditional” celebrities holding power and influence to YouTube stars holding that amount of influence, especially within the younger generation (ages 13-24). They reference a study that reports 63% of the 13-24 age group would try a product recommended by a YouTuber but only 48% would do the same for a movie or TV star. The article gives several reasons for this shift including the fact that YouTube stars seem more relatable and less concerned about maintaining a perfect PR image. In addition, YouTube stars are more engaged with fans and interact with them more than traditional celebrities do. Finally, they cite the fact that many young people feel that YouTubers are the ones who influence popular culture and set trends. Overall, the article focuses on the fact that many people, especially teenagers and young adults, watch YouTube more than traditional TV or movies and this leads to a shift in which celebrities hold the most influence and power. 

This is relevant to my project because I am examining not only the rise of parody music and its prevalence in popular culture, but I am mainly looking at the role YouTube played in making the popularity of parody music possible. YouTube is the primary focus of my project because without it, the big parody groups that have influenced the genre would not have been discovered. This mainly applies to The Lonely Island and the effect YouTube had on getting them to SNL, which resulted in a huge fan base for both the artists and the genre.

Dee, Johnny. “Rise of the Vidiots: Meet SNL’s the Lonely Island.” The Guardian, Guardian News and Media, 14 Feb. 2009, http://www.theguardian.com/music/2009/feb/14/the-lonely-island-incredibad.

This article elaborates on the ideas that Samberg, Schaffer, and Taccone of The Lonely Island discussed in an interview with The Guardian. The article focuses on the rise of The Lonely Island and examines how they manage to create a lot of music that revolves around the same type of phallic “immature” joke while still making sure each song is original and unique. It also highlights how they were able to convince and incorporate celebrities into their songs. It also briefly touches on how YouTube allowed SNL to reach a broader audience than just the United States where it aired live. It just so happened that YouTube was expanding SNL’s global reach at the same time The Lonely Island was becoming popular on the show, and as a result, YouTube had a large role in creating success for the group.

This is a relevant article and interview for my project because part of what I am aiming to examine is why the parody genre of music became so popular and widespread. The familiar jokes yet unique musical stylings of The Lonely Island paired with the unexpected celebrity guests contributed a great deal to the widespread success of their music and shorts that aired on SNL. In addition, the article mentions how YouTube played a role in generating world-wide success for The Lonely Island, which as I previously mentioned, is the main focus of my project.

Personal Essay

I have an older brother who is six and a half years older than me. This resulted in me consuming a lot of content that wasn’t quite “age appropriate” for a five/six year old. YouTube had just started becoming popular, and his favorite hobby was to show me everything from music videos to stand-up comedy sets. This developed into him having me recite what he showed me to see how much I could remember. Much of the material was content that I shouldn’t have been watching, let alone repeating. Overtime, this developed into him showing me any video he found interesting, funny, or worthy of sharing in any way. One of these videos happened to be “I’m on a Boat,” one of the early songs produced by The Lonely Island for SNL.

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I’m On A Boat: https://www.youtube.com/watch?v=avaSdC0QOUM

Akiva Schaffer, Andy Samberg, and Jorma Taccone of The Lonely Island went on to create and star in their own movies as well as help produce other movies. In addition, Samberg became one of the most recognizable faces in the comedy industry as the star of Brooklyn 99, several movies including Hot Rod and Grown Ups 2, and even hosted the Emmy’s in 2015. I think their rise from being three friends posting low quality parody videos to YouTube to eventually being a core part of SNL and moving on to create movies and hosting their own concert tour is incredibly interesting, and I credit YouTube with having a big part in their success. 

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TurtleNeck and Chain: https://www.youtube.com/watch?v=Ed9XSu5EXxY

After my first experience with The Lonely Island I quickly became a big fan of their music and watched many of their other popular videos. As I got older I continued to develop an interest in comedy in multiple forms and my interest in this style of musical parody only grew to be more passionate. I started to listen to the music on Spotify completely unironically, and began to notice and admire the quality of the beats, lyrics, and overall music production more and more. 

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Lonely Island with Akon

During my senior year of high school, my friends showed me the film Popstar: Never Stop Never Stopping, created by Samberg, Schaffer, and Taccone. The film is a parody of Justin Bieber and other similar artists, and in addition to the film, the three created an entire album of songs to go along with it. Some are performed in the movie, but some are just additional parody songs they released with the movie soundtrack. For my final season of varsity softball during high school, I chose “I’m So Humble” from the film soundtrack to be my walkup song. I had a history of choosing unorthodox songs to walk up to, and this was no exception. The song was funny, but the beat and style of the music also made it seem like a fitting song to get me prepared and pumped up to bat against the opposing pitcher. In addition, I was also (affectionately) made fun of by my teammates for being arrogant (a label I would often jokingly play into). The song plays on individuals who find a way to humbly brag, so I felt it would be a fitting anthem to use as my walkup song. 

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Popstar Movie/I’m So Humble: https://www.youtube.com/watch?v=XzbAEHdy8oU

Finally, my long time journey of being a fan of The Lonely Island led me to The Fox in downtown Detroit where they were performing live for their first ever concert tour. The Fox is a historic venue in Detroit that, in the past year alone, has hosted big name artists such as Sara Bareilles and Mariah Carey. The absurdity was not lost on me as I walked into the theater and saw that a band that sings about hating the Mona Lisa and wearing turtlenecks had all the same elements of the other “legitimate artists” that performed there before them. First I noticed that the theater was entirely packed. As soon as I walked in the door I was pushed against a crowd of people and I had to move inch by inch through the theater. Next I noticed the merch, as the first thing I usually do at a concert is buy a shirt or other object as a memory to the performer I came to see. Not only did they have a wide variety of shirts, hats, and other merch that generally referenced their most popular songs, but many items sold out before the show even started. In addition, as I looked around at the crowd, I noticed a large portion of the fans were dressed in custom costumes in tribute to their favorite songs from the band. All of these aspects made me realize how popular The Lonely Island is, even nine years after they left SNL. This popularity for a parody band seems absurd, and is one of the reasons I am interested in studying how they were able to achieve their long time popularity. 

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The Lonely Island Concert

In more recent memory, I discovered artists such as Lil Dicky as well as Cody Ko and Noel Miller. Lil Dicky is probably the most prevalent example of how parody rap has made its way into mainstream culture. His songs blur the line between traditional rap and parody even more than The Lonely Island’s songs do. I was first introduced to him once again, by my brother. He had showed me the music video for “Freaky Friday” and after that I began to explore more of his songs on YouTube and listen to them on Spotify until I had the lyrics memorized just like I do for The Lonely Island’s songs. 

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$ave Dat Money: https://www.youtube.com/watch?v=yvHYWD29ZNY

I discovered Cody Ko and Noel Miller’s band (Tiny Meat Gang, or TMG for short) because I was told by my friends that I would enjoy the YouTube videos they make together. The content of their YouTube videos basically consists of them sitting down and watching strange or “cringy” videos and reacting to them, in a series they call “That’s Cringe.” From this I was led to their music videos and learned that they were able to combine their comedic skills with musical talent to create extremely appealing songs and music videos. The beats and the quality of the songs are good, making it enjoyable to listen to. Similarly to Lil Dicky, one could easily miss the absurdity of the content if they weren’t paying attention to the lyrics and were simply enjoying the music instead. 

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Walk Man: https://www.youtube.com/watch?v=QqBzotBqV4g

I’ve noticed two common themes with all these artists, in particular The Lonely Island and Lil Dicky. The first being that they often create songs that feature successful, mainstream artists. The Lonely Island boast big name artists such as T-Pain, Adam Levine, Rhianna, and Michael Bolton singing about objectively silly things such as being obsessed with the Pirates of the Carribean movies. Lil Dicky’s most popular song features Chris Brown singing about switching bodies with Lil Dicky, and he also has songs that feature Snoop Dogg, T-Pain, and Brandon Urie of Panic at the Disco. Another pattern I’ve noticed is that almost all of my friends have heard at least one song by these artists, and the large majority of my friends even consider themselves fans.

 

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Freaky Friday: https://www.youtube.com/watch?v=aZla1ttZHaw
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Lonely Island and T-Pain

This past summer I was on a roadtrip with three of my friends, and a large portion of the car ride consisted of The Lonely Island and TMG. Our conversations often lead to quoting the songs and videos, and many people expressed jealousy when I was able to attend The Lonely Island concert. These two aspects point to this type of music and these artists being more popular than someone unfamiliar with the genre might initially suspect. On the surface it seems like a niche sub-genre for comedy fans or fans of a certain YouTuber/TV show that listen to the music just to support a celebrity they are a fan of. But the willingness of well known and well established celebrities to participate in the songs that make them sing about funny and/or embarrassing things, as well as the popularity among consumers, show how prevalent and popular the genre is. I feel as if YouTube has played a large part in the rise of this genre, and the prevalence of the music among celebrities and the general listeners makes me want to study exactly how the genre has transformed from a low quality form of humor that only comedy fans listened to, into a widely listened to and legitimate form of musical expression. 

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Short Kings Anthem: https://www.youtube.com/watch?v=zqIzIkJbvq8